Sorin Petrof
When Platforms Preach: The Social Media Effect
One of the primary challenges for the Seventh-day Adventist evangelism strategy is establishing a presence in the complex world of social media and engaging an audience that is predominantly preoccupied with an imagined digital interaction rather than genuine, face-to-face conversation. In a medium flooded with irrelevant information and eclectic content, it seems almost impossible to achieve "viral" status with a clear and simple narrative inspired by the Adventist message. The purpose of this presentation is to explore the complex relationship between evangelism and social media, utilising the communication process model as a hermeneutic tool, and to identify the potential of new media as a medium for conveying the gospel message.