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Cristian Salcianu

From Scripture to Strategy: Leading in the Digital Age

Drawing from Biblical paradigms, we'll explore the journey from discerning divine vision to empowering individuals as digital missionaries. Participants will learn principles for translating timeless truths into compelling messages, as well as understanding the language and culture of online audiences to ensure effective reception and engagement. Beyond initial dissemination, we will emphasise the critical role of audience feedback in refining and enriching our digital efforts. Ultimately, the workshop will guide attendees in crafting an authentic, Christ-centred brand identity for their ministry, empowered by the Holy Spirit's leading and grounded in faith that trusts God with the long-term results of our digital endeavours. Discover how to lead with purpose, inspire action, and forge meaningful connections through integrated faith and technology.

Christian Salcianu, a pastor and departmental director in the British Union Conference, leads the Adventist Discovery Centre (ADC). Fostering innovative outreach initiatives like the 'Reflecting Hope' campaign, he is passionate about mission and leadership. He blends deep biblical understanding with spiritual leadership development, a focus he pursues in doctoral studies at Andrews University. His expertise encompasses strategic digital communication and design, enabling church members to convey values through compelling messages and authentic brand identities effectively. Christian empowers leaders to build meaningful connections and advance the church's mission in the digital age.