You've got 10 seconds to grab them. 30 seconds to prove you're worth listening to. That's it. That's the modern social media-trained mind, and the church is losing the battle for their attention. The future of the church's outreach is at stake, and it demands that we relearn how to write and speak with power. Nunes' urgent and essential talk unpacks 20 hard-hitting techniques—used by broadcasters, leading brands, and behavioural strategists—to help church leaders convict, persuade, and move people to action. You will learn how to start with a punch, "sell the benefit", target emotional needs, create curiosity gaps and more to make your messages clear and unforgettable.